Do you know which channel produces qualified leads or sales, not just clicks?
Paying an agency or ads budget, but not sure what is really working?
Answer eight questions. If too many answers are unclear, the next best step is not more spend. It is an evidence-backed audit that separates real growth from activity reports.
Can you answer these without asking your agency?
Use what you know today. Unknown answers are important because they show where decision confidence is missing.
Can you separate real enquiries from test leads, spam, duplicate events or low-quality conversions?
Do you know which landing pages are helping and which are leaking visitors?
Do you have read-only access to GA4, Search Console and ads evidence yourself?
Do monthly reports explain what to fix first in plain business language?
Can you see which SEO pages bring qualified demand or commercial intent?
Do you know what must be fixed before increasing ads or SEO budget?
Do you have an independent baseline before renewing an agency contract?