Do you know which channel produces qualified leads or sales, not just clicks?
Paying an agency or ads budget, but not sure what is really working?
Answer eight simple questions. If too much is unclear, do not increase the budget yet. First find out what is producing real business and what is only activity in a report.
Independent first check
Start with the website your agency is meant to improve.
We first inspect the public website. That alone cannot prove private agency performance; your result shows what customers see today and which viewing data can prove the rest.
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Can you answer these without asking your agency?
Use what you know today. Every unsure answer shows where you need a clearer explanation before spending more.
Can you separate genuine enquiries from tests, spam and duplicates?
Do you know which website pages turn visits into enquiries and which lose people?
Can you open GA4, Search Console and your advertising results yourself?
Do monthly reports explain what to fix first in plain business language?
Can you see which Google pages attract people likely to buy or enquire?
Do you know what must be fixed before increasing ads or SEO budget?
Do you have an independent picture of results before renewing an agency contract?