A2Trust Digital Leakage Index · Swiss baseline 2026

Where websites quietly lose demand

We tested 100 public Swiss growth-business websites for discoverability, trust, measurement and customer journey. This independent baseline shows where demand commonly disappears and how far stronger sites pull ahead.

100websites in the comparison100% anonymised
100websites in the comparison
81/100comparison median
87.3/100upper-quarter reference
01

The leakage gap is measurable. That is the opportunity.

The median shows what customers commonly encounter today. The upper quarter shows the practical headroom available when visibility, trust and enquiries work together.

02

Five places where websites quietly leak demand

Each pair compares the market median with the upper quarter. A wide gap marks realistic room to recover demand without copying any named competitor.

Offer and customer journey
100100
MedianUpper quarter
Search and AI understanding
7890.8
MedianUpper quarter
Measurement and consent
6075
MedianUpper quarter
Public trust proof
8686
MedianUpper quarter
Overall market position
7985
MedianUpper quarter
03

What the scanner could verify from the outside

These are observable website signals. They show whether customers and search systems can find the basics, not whether the business is legally compliant or commercially successful.

Clear search summary55%
visible in the comparison
Visible contact path89%
visible in the comparison
Privacy information83%
visible in the comparison
Consent choice90%
visible in the comparison
Structured business facts58%
visible in the comparison
Measurement technology70%
visible in the comparison
04

What this benchmark proves, and what it does not

We publish enough method to make the comparison useful and keep every individual company private.

  • Public company websites were discovered from a Swiss growth-business directory.
  • Unavailable or evidence-poor sites were excluded instead of receiving an artificial zero.
  • Names, domains, screenshots and individual scores are absent from the published dataset.
  • Revenue, conversion and campaign conclusions require separate read-only source data.

See where your own website is leaking demand.

The free scan checks public evidence and shows the first visible barrier, your confidence level and the next action before you buy anything.

Find my website's leakage