Redesign clarity

Audit Before a Website Redesign

A pre-redesign audit for companies that want to know what must improve before paying for a new website.

What is probably happening

Many redesigns improve appearance without fixing the commercial blockers that stopped the old website from producing enough leads.

What the business may lose

The company can spend heavily on a new look while preserving the same weak offer language, missing proof, poor tracking or unclear buying path.

What A2Trust checks first

  • Current conversion blockers
  • Search and page structure risks
  • Trust and legal signals
  • Measurement baseline before launch

What to fix first

  • Document what must be preserved for SEO
  • Define the commercial job of each key page
  • Build the redesign brief around evidence
Evidence boundary

The first diagnosis starts from public evidence. Deeper confidence can use read-only sources or exports.

  • Public scan of current site
  • Screenshot evidence
  • Optional Search Console or GA4 baseline
Buyer outcome

The report turns this symptom into a fix order.

Document what must be preserved for SEO

Define the commercial job of each key page

Build the redesign brief around evidence

Next step

Start with the scan, then choose the report depth after the first evidence is visible.

That keeps the purchase tied to a real domain, a real business problem and a practical improvement path.