Independent Ads Agency Audit
A second-opinion audit for companies that pay an ads agency or freelancer and need to know whether the spend, tracking, landing pages and reporting make business sense.
Start with the website your agency is meant to improve.
We first inspect the public website. That alone cannot prove private agency performance; your result shows what customers see today and which viewing data can prove the rest.
Separate agency activity from business results.
We do not confuse marketing activity with business impact. Every conclusion follows the same evidence chain.
- 01What customers seeCurrent website
We inspect the pages Google and potential customers can reach, including clarity, visibility, trust and the route to contact.
- 02What the data showsAgency evidence
With viewing access or exports, we compare reports with Search Console, Analytics and advertising evidence instead of accepting activity at face value.
- 03What the business receivesCommercial outcome
We line up useful visits with the enquiries, bookings or sales the business actually receives.
It checks only the public destination. A paid report connects this with information you choose to share in viewing mode or as an export. Missing evidence is marked, never guessed.
A clear path from the first visible problem to a practical decision.
The owner pays for advertising management but cannot tell whether the agency, account setup, tracking or website is the reason results feel weak.
Agency reports can show clicks, impressions and optimization activity while the business still cannot connect spend to real leads, sales or fix priorities.
A fair second opinion on the acquisition system, not only the agency.
- Swiss company
- Viewing access only
- No sales call required
- Clear PDF action plan
Do not spend more until you know where customers are being lost.
If the business feels quiet despite ongoing marketing, start by proving where customers stop before paying for more SEO, ads, redesign or agency work.
- Reports arrive, but the owner cannot see business progress.
- Conversions are reported, but real lead quality is unclear.
- The website may be blamed, but the evidence is not connected.
- Campaign-to-landing-page message match from available evidence.
- Conversion and lead measurement confidence.
- Website friction that may make agency results look worse.
- Reporting clarity and business-decision usefulness.
- A fair second opinion on the acquisition system, not only the agency.
- Evidence-backed questions to ask the provider.
- A decision framework for fixing, pausing, continuing or escalating spend.
A useful audit should answer the uncomfortable questions directly, mark what is proven and say what still needs evidence.
- Will you take over our ads account?
- Can this be done without giving agency admin rights?
Agency reports can show clicks, impressions and optimization activity while the business still cannot connect spend to real leads, sales or fix priorities.
The company may keep paying management fees and media budget without knowing whether the issue is the agency work, tracking quality, campaign structure, offer or landing page.
Typical symptoms
- Reports arrive, but the owner cannot see business progress.
- Conversions are reported, but real lead quality is unclear.
- The website may be blamed, but the evidence is not connected.
- The business wants facts before changing agency or increasing budget.
What A2Trust checks
- Campaign-to-landing-page message match from available evidence.
- Conversion and lead measurement confidence.
- Website friction that may make agency results look worse.
- Reporting clarity and business-decision usefulness.
- What to challenge, fix or continue.
No passwords or account changes. Viewing access or exports only when they improve the answer.
The audit starts from public evidence. Connected data can improve confidence, but the report stays honest when a source is skipped.
- Public website scan and screenshots.
- Optional Google Ads or Meta exports.
- Optional GA4 and Search Console viewer evidence.
- Read-only workflow with no account changes.
A practical report that says what to fix first.
A fair second opinion on the acquisition system, not only the agency.
Evidence-backed questions to ask the provider.
A decision framework for fixing, pausing, continuing or escalating spend.
Questions business owners usually ask
Will you take over our ads account?
Not in this audit. The first step is to create clarity. Implementation or takeover can be discussed only after evidence is reviewed.
Can this be done without giving agency admin rights?
Yes. Read-only access, exports or screenshots are enough for a useful first answer.
Have a question before ordering?
Use the secure contact form if something is unclear. Contact A2Trust. The fastest path is still to run the scan first, because it gives the order a real domain and a saved first answer.