Google Ads Not Converting?
A Swiss-built Google Ads and website readiness audit for SMEs that spend money on ads but cannot see whether the traffic is turning into leads, bookings or sales.
Check whether the landing page is wasting paid clicks.
We inspect the page customers reach for unclear offers, trust gaps, mobile friction and broken contact paths. Campaign and tracking evidence can be added later with viewing access.
Follow every paid click towards a real outcome.
We do not confuse marketing activity with business impact. Every conclusion follows the same evidence chain.
- 01What customers seeLanding-page reality
We check whether the destination matches the visitor's intent, earns trust quickly and makes the next action easy on mobile and desktop.
- 02What the data showsCampaign and tracking evidence
Viewing access or exports show which traffic was bought, what was counted as a conversion and where measurement may be misleading.
- 03What the business receivesEnquiries and sales
We compare platform claims with the calls, forms, bookings or purchases the business can verify.
It checks only the public destination. A paid report connects this with information you choose to share in viewing mode or as an export. Missing evidence is marked, never guessed.
A clear path from the first visible problem to a practical decision.
The business already pays for Google Ads and wants to know whether the money is being wasted by tracking, landing-page, offer or trust problems.
Google Ads can look active while the business still cannot tell which clicks become real enquiries. The issue is often not one setting; it is the connection between keywords, landing page, tracking, trust and follow-up.
A plain-language explanation of where paid traffic may be leaking.
- Swiss company
- Viewing access only
- No sales call required
- Clear PDF action plan
Do not spend more until you know where customers are being lost.
If the business feels quiet despite ongoing marketing, start by proving where customers stop before paying for more SEO, ads, redesign or agency work.
- Clicks are visible, but enquiries or sales are unclear.
- Google reports conversions, but the business does not trust the numbers.
- Campaigns send traffic to pages that do not explain the offer clearly.
- Landing-page message match against the likely search intent.
- Visible contact, booking or purchase path on desktop and mobile.
- GA4 and conversion measurement readiness when read-only evidence is available.
- Basic trust, privacy and domain signals that influence paid-traffic confidence.
- A plain-language explanation of where paid traffic may be leaking.
- A 7 / 30 / 90 day improvement plan.
- A decision on whether to fix landing pages, tracking or campaign structure first.
A useful audit should answer the uncomfortable questions directly, mark what is proven and say what still needs evidence.
- Do you manage the Google Ads account?
- Can the audit work without Google Ads access?
Google Ads can look active while the business still cannot tell which clicks become real enquiries. The issue is often not one setting; it is the connection between keywords, landing page, tracking, trust and follow-up.
Without an independent check, the company may keep increasing budget while the website leaks qualified demand, conversions are counted incorrectly or the wrong pages receive paid traffic.
Typical symptoms
- Clicks are visible, but enquiries or sales are unclear.
- Google reports conversions, but the business does not trust the numbers.
- Campaigns send traffic to pages that do not explain the offer clearly.
- The agency or freelancer sends reports, but the owner still cannot see what improved.
What A2Trust checks
- Landing-page message match against the likely search intent.
- Visible contact, booking or purchase path on desktop and mobile.
- GA4 and conversion measurement readiness when read-only evidence is available.
- Basic trust, privacy and domain signals that influence paid-traffic confidence.
- What to fix before increasing campaign spend.
No passwords or account changes. Viewing access or exports only when they improve the answer.
The audit starts from public evidence. Connected data can improve confidence, but the report stays honest when a source is skipped.
- Public website scan and screenshots.
- Optional GA4 viewer evidence or client exports.
- Optional Google Ads screenshots or exports.
- No passwords and no campaign changes.
A practical report that says what to fix first.
A plain-language explanation of where paid traffic may be leaking.
A 7 / 30 / 90 day improvement plan.
A decision on whether to fix landing pages, tracking or campaign structure first.
Questions business owners usually ask
Do you manage the Google Ads account?
No. This audit is independent and read-only by default. Implementation can be quoted later, but the first product explains what is not working and what should be fixed first.
Can the audit work without Google Ads access?
Yes. The report can start from the website and public evidence. Connected evidence improves confidence, but skipped sources are marked clearly instead of guessed.
Have a question before ordering?
Use the secure contact form if something is unclear. Contact A2Trust. The fastest path is still to run the scan first, because it gives the order a real domain and a saved first answer.