GA4 and Conversion Tracking Audit
A GA4, conversion and marketing measurement audit for companies that need to know whether leads, bookings, purchases and ad results are being measured correctly.
A calm path from the first visible problem to evidence and action.
The business owner or marketer does not trust GA4, conversion events or campaign attribution and wants a practical audit before making budget decisions.
A business cannot improve what it cannot measure. GA4 may be installed, but the important events, consent behavior, source attribution and lead quality may still be wrong or incomplete.
A confidence score for marketing measurement.
- Swiss company
- Read-only evidence
- No sales call required
- PDF-ready action plan
If this is the problem, do not buy more traffic before the leak is proven.
If the business feels quiet despite ongoing marketing, start by proving where customers stop before paying for more SEO, ads, redesign or agency work.
- GA4 numbers do not match real enquiries.
- Ads platforms report conversions the owner cannot verify.
- Forms, calls, bookings or purchases are not clearly tracked.
- Visible tracking and consent-readiness signals.
- Event and conversion logic from read-only evidence or exports.
- Campaign source and landing-page consistency.
- Business-readable explanation of what can and cannot be trusted.
- A confidence score for marketing measurement.
- A list of tracking gaps in plain language.
- A practical next-step plan for reliable campaign decisions.
A useful audit should answer the uncomfortable questions directly, mark what is proven and say what still needs evidence.
- Do you fix GA4 during the audit?
- Can this help before hiring an agency?
A business cannot improve what it cannot measure. GA4 may be installed, but the important events, consent behavior, source attribution and lead quality may still be wrong or incomplete.
Budget decisions become guesswork: good campaigns may be cut, weak campaigns may be scaled and real lead sources may stay invisible.
Typical symptoms
- GA4 numbers do not match real enquiries.
- Ads platforms report conversions the owner cannot verify.
- Forms, calls, bookings or purchases are not clearly tracked.
- Consent banners and tracking behavior are not understood.
What A2Trust checks
- Visible tracking and consent-readiness signals.
- Event and conversion logic from read-only evidence or exports.
- Campaign source and landing-page consistency.
- Business-readable explanation of what can and cannot be trusted.
- Measurement fixes before campaign scaling.
No passwords. No account changes. Read-only or exports when deeper proof is useful.
The audit starts from public evidence. Connected data can improve confidence, but the report stays honest when a source is skipped.
- Public website and tag signals.
- Optional GA4 viewer access or reports.
- Optional Google Ads/Meta exports.
- No account changes during the audit.
A practical report that says what to fix first.
A confidence score for marketing measurement.
A list of tracking gaps in plain language.
A practical next-step plan for reliable campaign decisions.
Questions business owners usually ask
Do you fix GA4 during the audit?
The audit itself is read-only. Fix implementation can be scoped separately after the report.
Can this help before hiring an agency?
Yes. It gives the business a clean measurement baseline before more budget is spent.
Have a question before ordering?
Use the secure contact form if something is unclear. Contact A2Trust. The fastest path is still to run the scan first, because it gives the order a real domain and a saved first answer.